Rebecca

‍Christine

is a creative

lead at

Facebook.

– 2021 –

– SF.CA –

WORK HISTORY

Airbnb

‍Mekanism

‍Goodby, Silverstein & Partners

Ogilvy, Japan

‍Le Bureau

ABOUT REBECCA

Rebecca is a seasoned conceptual thinker and creative lead. Versatile and resilient, she is able to bring unique solutions to complex challenges and encouragement to creative teams.

SKILLS

Creative Direction

Content Strategy

Storytelling

Brand Identity

W

Phil's interest in light, reflections and textures led him to learn how to create 3D scenes. Although is far from calling himself a 3D artist, he is constantly inspired by that community and their visual wizardry.

2020 CAMPAIGN

Facebook Reinvent

Turning the world's biggest economic setback into a moment of opportunity.

Empowering business owners who are ready to pivot, to adapt to new ways of doing business, by equipping them with the tools and solutions they need to make the leap.

04 ‣ Razpachos

01 ‣ KZMT & CO. Designs

03 ‣ Magic Fingers

02 ‣ FACEBOOK FOR BUSINESS Magic Fingers HERO

2021 CAMPAIGN

Instagram Business Best Practices

A bustling Instagram business hub

Enabling any seller, no matter their size or budget, to bring their business online and connect with customers wherever and whenever it’s convenient for them.

01 ‣ INSTAGRAM BEST PRACTICES OVERVIEW

02 ‣ INSTAGRAM BEST PRACTICES GETTING STARTED

03 ‣On-platform Ad - Feed

03 ‣ On-platform Ad - STORIES

MEKANISM

Chloe Wines

Reviving old luxury with new narratives.

The rules of luxury have changed. New luxury loves alluring characters and the stories they inspire us to imagine.

02 ‣ “Projection” Short Film

01 ‣ “Projection” Short Film

2020 ACTIVATION

Instagram Shops

A customized, branded shopping experience accessible across the Facebook Family of Apps.

02 ‣ Retargeting Campaign

01 ‣ Launch Campaign

2018 LAUNCH

Airbnb Professional Hosts

Shaping the future of travel with professional hosting tools.

01 ‣ Airbnb Professional Host Landing Site

Offering new tools and resources to traditional hospitality and ushering in a new segment of boutique hotels, adding rich diversity to the Airbnb community

Art Direction / Photo production

I'm always delighted to plan and produce photo shoots! This art direction was for a series of on-location shoots illuminating the art and authenticity of the small but mighty boutique hotel industry.

GOODBY, SILVERSTEIN & PARTNERS

MLK Experience

A virtual reality that rewrites history. Igniting empathy through an immersive VR experience.

01 ‣CONCEPT REEL

THE PURSUIT OF IMPERFECTION

Iteration at its core is the advancement toward excellence. Each new exploration is another step toward something better than yesterday’s wins.

QUICK TIP Before jumping to eat that low-hanging fruit, stop and look around the garden.

SLOWLY...THEN ALL AT ONCE

If you’ve managed to keep everyone inspired and on-track up until this point, it’s in the bag.

WARNING* The build phase can be a house of cards situation if stakeholders are not bought in. Bring them early. Bring them often.

DID SOMEONE SAY PROCESS?

Understand

inspire

ITERATE

BUILD

IT'S ABOUT ENJOYING THE JOURNEY

PEOPLE ARE AT THE CORE OF EVERYTHING

Walk away from every brief with empathy & understanding. Truly understanding an audience is the opportunity to speak to them, not in stock photos & SEO terms, but in a resounding narrative.

SEEK TO SEE THINGS DIFFERENTELY

Creativity does not come in a vacuum nor does it emerge in an echo chamber. Inspiration is our most precious and infinite resource, but we are responsible for seeking it out.

QUICK TIP Before jumping to eat that low-hanging fruit, stop and look around the garden.

Coffee? Tea? Let's talk shop.

INSTAGRAM

RESUME